Gilbert/Mesa AZ Property Marketing - Coldwell Banker Realty

Exclusive Property Marketing That Works

NEW LOOK. NEW NAME.

For more than 110 years, Coldwell Banker^® has guided people to that special place called home. Now, with our new North Star logo, we’re proud to introduce a new look that pays perfect homage to that legacy.

And with our new look comes a new name. Coldwell Banker Residential Brokerage is now Coldwell Banker Realty. But with all that’s new, one thing remains the same — our exceptional service that we’ve provided longer than any other national real estate brand. We shine like no other.

STEP BY STEP

Selling a home is a complicated process, but I will guide you through it every step of the way.

Step 1 — Pricing

I will prepare a comparative market
analysis (CMA)
Review market conditions
Review other homes on the market
Discuss your home-sale goals
Determine the optimal listing price

Step 2 — Preparing

Remove clutter and organize
Clean and make repairs
Stage your home for sale
Consider a home protection plan
Complete listing documents and disclosures
Create a HomeBase^® account to manage documents,
deadlines and tasks

Step 3 — Marketing

Install distinctive Coldwell Banker^® yard sign
Promote your home on the MLS
Syndicate your home’s listing to up to 700 websites
Respond to online buyer inquiries through InTouch
Arrange showings
Hold open house
Communicate feedback
Market your property via email, direct mail and social media
Provide market updates

Step 4 — Closing

Evaluate offers and negotiate best price and terms
Enter documents into HomeBase
Facilitate inspections
Coordinate closing date, time, location and contacts
Monitor buyer financing and home appraisal
Follow up on details
Review closing statement
Close the sale
Provide copies of all closing documents and enter into HomeBase

EXCLUSIVE PROPERTY MARKETING

In today’s competitive real estate market, the key to success is differentiation — doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of service to my valued clients.

I am proud to deliver exceptional property marketing that is designed to attract attention, showcase your property’s distinctive qualities and help your home sell quickly and for the best price. From professional photography to a single-property website, brochure, direct mail and TV promotion, I ensure that your property is uniquely positioned to sell.

INTERNET MARKETING ADVANTAGE

Your home will be shown on hundreds of websites, including the most-visited real estate websites in the world, putting it in front of potential buyers everywhere. My comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate websites.

MARKETING YOUR HOME

I offer one of the most powerful and comprehensive marketing programs to help you attract new clients and sell more homes. In addition to my industry-leading online strategy, I use a proven combination of traditional and cutting-edge methods to support you, including:

National brand advertising
Online advertising
Listing Concierge
Design Concierge
Social media
Direct print and email marketing
Just Listed flyers and postcards
Media relations/public relations
Coldwell Banker Global Luxury^® program
Yard signs
MLS (multiple listing service)
Open houses/broker opens

EXCLUSIVE LOOK

I possess an exclusive network marketing platform that provides me with the ability to share my listings within the entire Coldwell Banker^® agent network in three ways: Brokerage Exclusives, Sneak Peeks and Wants & Needs.

Brokerage Exclusives
Enables me to exclusively share listings within my brokerage for a specific period of time with your consent. During that time, it will not go in the Multiple Listing Service (MLS) or be marketed to anyone else outside of my brokerage’s agents and their clients. With Brokerage Exclusives:

You can receive pre-market exposure for your listing with an extended network of in-house Coldwell Banker agents prior to the MLS or public marketing

Sneak Peeks
Allows me to share Sneak Peek listings with Coldwell Banker agents across the country for one business day before the listing is submitted to the MLS and publicly marketed, allowing:

Advanced marketing to a powerful network of agents that are actively waiting for new listings

Wants & Needs
Allows me to promote buyers wants and needs within our national network to participating agents across the country, bringing more potential buyers to your home.

VIEW MAGAZINE

I have the ability to showcase properties at a vast regional level through View, a magazine exclusive to Coldwell Banker^® in Arizona, Chicago, Connecticut, Florida, New Jersey, New York, Southern California and Utah. The visually engaging, full-color magazine is distributed to consumers through direct mail each month, reaching hundreds of thousands of potential buyers in targeted ZIP codes throughout the region.

Additionally, homes advertised in View are featured on CBView.com, the online companion to View magazine.

SELLING YOUR PROPERTY, VIRTUALLY

I deliver exceptional marketing programs that drive results, even in challenging times. my exclusive property marketing program enables me to reach potential buyers quickly to get the news out when a new property hits the market — ranging from a virtual property tour video and dedicated property website to online advertising, customized email distribution, social media posts, mailed property announcements and a digital area REALTOR^®notification.

SERVICE EXCELLENCE IN A “VIRTUAL” WORLD

I have the technology and resources necessary to serve all your real estate needs in today’s market and circumstances.

Aggressive Online Marketing – I'll market your property to buyers across the country and even internationally with my comprehensive online marketing strategy, which includes displaying your home with a detailed description and multiple property photos on the most-visited real estate websites.

Rapid Response – When a buyer sees your listing online and requests a showing or additional information, I will receive an alert so they can respond immediately.

Property Showings – I can show your property virtually using video and apps to keep both you and buyers safe, while still showcasing your home’s unique features.

Your Home’s Value – I will provide you with a detailed report showing your home’s value as well as comparable homes that have sold nearby.

Market Updates – If you want to learn more about how real estate is doing in your area, I will send you a weekly Market Report detailing activity to keep you fully informed.

Mortgage – Our mortgage partner, Guaranteed Rate Affinity, offers a suite of digital tools that allow buyers to get pre-approved online or by phone, and to complete and sign mortgage documents digitally.

HomeBase^® – The HomeBase transaction management system gives you a secure place to track the progress of your sale and access documents throughout the process, and long after the closing.

#1 BRAND ONLINE

Home buyers are online — and one real estate brand gets more of their attention than any other.

The Coldwell Banker^® brand is the #1 most-visited residential real estate brand online.^*

Website Visits by Brand

EXCLUSIVE WEBSITES

Our websites attract tens of millions of visitors each year — locally, nationally and internationally — with considerable traffic coming from mobile and tablet devices.

ColdwellBankerHomes.com
This website features properties for sale in our region and across the country, and is optimized to view on laptops, desktops, mobile devices and tablets.

coldwellbanker.com
This national website attracts millions of visitors each month, and sends leads from interested buyers to affiliated offices and agents.

coldwellbankerluxury.com
Featuring an exceptional inventory of luxury home listings, coldwellbankerluxury.com attracts affluent buyers from around the world.

START TO FINISH

I am your partner in all aspects of the home-sale process. My industry affiliations ensure you receive complete assistance from beginning to end, giving you one-stop-shop convenience.

Mortgage Services
Guaranteed Rate Affinity provides mortgages across the country and features incredibly low rates, fantastic customer service and a fast, simple process.

Warranty Services
An American Home Shield home warranty provides that extra measure of security that makes buyers feel more secure and confident in the purchase of your home.

Title Services
Equity Title Company (Phoenix) and Catalina Title (Tucson) can research and resolve any issues before the closing to help ensure your transaction closes smoothly and on time.

Insurance Services
Castle Edge Insurance Agency offers competitive rates on homeowners, condominium, renters, automobile, second home, vacant home and umbrella coverage.

Concierge Services
My unique concierge offerings can provide assistance before, during and after the sale of your home — from moving to home repairs, maintenance and renovation.

Commercial Services
Highly skilled Coldwell Banker Commercial agents offer a full spectrum of office, industrial, retail, multi-family and hospitality services.

CONCIERGE SERVICES

Coldwell Banker Concierge^® offers you access to hundreds of service providers 24 hours a day, seven days a week at conciergevendors.com.

This easy-to-search website lists trusted service providers that have been pre-screened to ensure they are properly insured, experienced and licensed for the type of work they are offering. Additionally, all Concierge service providers have signed performance agreements to ensure they maintain the highest standards of ethics and professionalism.